The Juice Product: Description
No added sugar. 100% Organic Fruit and Vegetable Juice
Organic produce is the cornerstone of our business. Our juice is made from 100% organic GMO-free fruits and vegetables, 100% of the time.
Purple grape juice is a naturally good source of Vitamin C, Manganese, minerals, as well as flavonoids (quercetin, myricetin and anthocyanins). Added to that, folic acid, potassium, vitamin A, D, and E, important for bone, eye, and skin health. What’s more, one 6-ounce glass contains more calcium then a glass of milk. Brown rice syrup is added to the juices to give them a fiber boost. Each 4.2-ounce box contains 3 grams of fiber, which is 3 grams more then almost all other juices. On top of that, the juice is still drinkable for kids with gluten intolerance, as rice is gluten-free.
Grape juice is bursting with flavonoids.
Flavonoids are phenolic compounds that are widespread in commonly consumed fruits and vegetables such as apples and onions and beverages derived from plants like tea. Thousands of flavonoids are distributed throughout the plant world and many have antioxidant functions. Recent research reports a range of health-beneficial effects from antioxidants in the diet. Due to the protection they confer against oxidative damage caused by free radicals and general physiological activities, they may play a significant role in preventing diseases such as cancer, and cardiovascular and neurological diseases. For example, evidence from a study in Holland has indicated that people with a measurably higher flavonoid intake have a reduced risk of heart disease compared to those who consume less.
The Juice Product: Food Safety…From Our Kitchen to Yours
Nothing is more important to us than the safety and quality of our juice. We are constantly mindful that millions of people will trust us each day to provide safe, wholesome juice to their families. We will follow rigorous food safety practices and take part in state-of-the-art training programs, and we are committed to providing safe juice for every family. Because of the rigor that we will apply to this process, we will become a recognized leader in food safety.
Additionally, we will demonstrate a strong record of sharing with both competitors and government agencies, in an open-source manner, scientific data learned about the safe manufacture of grape juice.
The Juice Product: About Our Food Safety Practices
Our juice is very personal to us. We will drink the juice we make and serve it to our families as well. Our employees will follow rigorous food-safety practices and take part in state-of-the-art training programs. In addition to training employees, we will regularly involve external experts to provide guidance to our quality and safety programs and speak to employees about new food safety practices.
But the work in food safety doesn’t stop there. We will continually invest in infrastructure improvements enterprise-wide to streamline and update our facilities with new tools, technology and designs that are a vital part of ensuring safe, wholesome food.
With our millions of future customers, plus our own families, in mind, we will take food safety seriously every step of the way — from sourcing safe ingredients, to implementing appropriate shipping and storage. We will have an extensive juice quality checks and balances process with additional internal and external audits as well as an internal Food Safety and Quality team that monitors and audits the safety and quality of our juice.
Additionally, we will establish a Food Safety Advisory Council composed of leading independent experts to help guide our ongoing work with government agencies, research institutions and scientists in the areas of juice production and testing.
The Juice Product: Processing & Bottling
We will be bottled in BPA-free plastic. The type of plastic we will use for our bottles is HDPE #2, which can be reprocessed into many items. Recycling post-consumer HDPE plastic to make new products is, of course, preferable to making products from raw resources, saving landfill space, energy, water, resources, and reducing pollution.
We promote the consumption of living, high-frequency fruit and vegetable juice, and therefore we will mindfully press, bottle and sell a truly organic and minimally pasteurized product. Nobody will make purer juices or better blends than we do. We will grow most of our juicing fruit and vegetables right here on the farm, and source our other ingredients from only reputable organic suppliers.
Every single variety will have its own Farm to Bottle story. Our labels will tell our customers where our produce is grown, how the juice is made, and what happens once it leaves the farm. Why? Because it’s good to know where your food comes from! And fun to know that kids had a part in making it!